Posts Tagged ‘interactive’

The Near Future of Smart Roads

Derek Woodgate’s interview with Smart Industry

https://www.smartindustry.com/articles/2016/the-near-future-of-smart-roads/

“Smart roads are able to work within a connected infrastructure network that will improve overall transit of goods and people. Smart roads can provide drivers with warnings and information regarding hazards, such as ice. They can provide lane-flexibility to reduce traffic congestion or provide segmented sections by drive or vehicle type. And smart roads can provide data on driver performance, traffic flow and so much more.” Derek Woodgate

The Future of Advertising

An in depth article on the Future of Advertising by Derek Woodgate.

http://www.beinkandescent.com/articles/1891/nov-future-of-advertising-derek

Takeaways

  1. The four interacting layers making up the strategic architecture for the coming revolution in the world of advertising mean that in the coming decade, the field will likely establish that lifestyle spheres are more important than the format itself.
  2. The ability for players to adapt and offer alternatives in real-time, based on consumer reaction/response or degree of engagement will be paramount to creating brand and offering desirability and uptake.
  3. This revolution in the whole advertising will demand the need for substantial changes to business models/financial structures; types of agencies/players; new creative tools and production techniques; and new content providers.
  4. This revolution will simultaneously provide a whole new world of amazing opportunities.
  5. The ability to leverage these opportunities will depend on how agile, fluid, and responsive the advertising industry can become to the real-time needs of the changing human (especially the coming 18-24 year olds), the power of emerging technologies, and the potential that will be provided by new creative approaches, formats, delivery systems, and reception environments.
  6. Personalized, yet often socially mediated interactive advertising, delivered in blended formats across multiple platforms and media simultaneously, will demand a rethink on the whole concept of advertising as it becomes more and more integrated into everyday life and behaviors.
  7. The impending advertising revolution will deliver a whole range of hitherto unknown augmented sensory experiences and environments that are both exciting and engaging.
  8. While providing a greater level of meaningfulness to the consumer, advertisers will be able to better identify and understand what role and pleasure advertising contributes to our overall human development.

Future Entertainment and Events Lab (FEEL)

After a period of intensive discussion and collaboration, Derek Woodgate , President of The Futures Lab, Inc. and Maggie Duval, the CEO of Plutopia Productions Inc, have decided upon a merger of the two organizations under The Futures Lab, Inc. banner. The new business unit within The Futures Lab, Inc. is titled FEEL (Future Entertainment and Events Lab), will be located in Austin, Texas. This is an apt name given Derek’s extensive consulting, authoring and speaking work over the past decade on the future of entertainment, media and communications and his input as Chief Creative Officer at Plutopia Productions. Derek has become recognized as an authority on the application of emerging and immersive technologies and the changing human in the design and production of experiential entertainment with his creation of what are termed “Sense Events.” These multisensory, immersive, interactive events show in practice many of the wonderful, creative inventions and innovations that are under way to future‐proof and augment our future, with content often reflecting ideas resulting from The Futures Lab’s consulting assignments.

The Futures Lab, Inc is in it seventeenth year of operation and will continue its global consulting activities for a myriad of categories and world-renowned clients, extending its network both in terms of territories and personnel. With sister companies/partner offices now in eight countries and having conducted consulting work in over 20 countries worldwide, the new set up will enable FEEL to expand it services which include the creation, design, content acquisition, rendering, curation, production, implementation and marketing of future focused ‘sense events’ into new territories. Plutopia events in the US have always had an international character, involving artists from across the globe.

Maggie was CEO of Plutopia Productions for six years. In addition to the revolutionary five SXSWi and two SXSW Music related ‘sense events’ that she produced during that period, Maggie also created and produced Showdown at the Unobtainium: Tesla vs. Edison and numerous other events featuring famous futures-related speakers and performers, such as Bruce Sterling, Cory Doctorow, Douglas Ruhskoff, etc.

Whilst most of the existing Plutopia Productions team will be integrated into FEEL, Maggie has already confirmed the addition of Randall Aretoo Squires as the Technical Producer. Randall was the technical producer on the Plutopia FutureMusic Summit 2012 and Maggie’s Showdown at the Unobtainium.

These changes coincide with Derek’s recent appointment as Consultant in Residence at DAEL: the Digital Arts and Entertainment Lab at Georgia State University.

 

 

 

 

 

 

 

 

 

 

 

TFL and Plutopia Productions Inc. expand future-focused experiential events program for corporations

ExperientialSenseEvents_06.22.12reducedfinal

The Futures Lab, Inc.

391 17th Street NW,
Unit 3011
Atlanta, GA 30363, USA

1-678 595 3302

dwoodgate@futures-lab.com
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