Case Studies: Other
Created preferred scenarios and action plans for the future of direct marketing, specifically for the infant nutrition category. Also developed ideas for merged convenience and health benefits for Stouffers, Hot Pockets, and Lean Cuisine product lines.
Designed a future dining and restaurant landscape based on an innovative consumer segmentation and choice motivation approach. The development of new offerings for Chili’s and Macaroni Grill included teenage specials, hip for oldies, mood food, high energy and nutritional and taste jammers.
Developed new business strategies for addressing discontinuous changes within the poultry industry, and future developments in the areas of global health, personal nutrition and consumer values. Opportunities leveraged future developments in biotech, genetic engineering, and corporate services all based upon providing products with enhanced healthy benefits and improved poultry welfare.
Created a completely new category for JCI in view of their falling seat business, bringing together their controls and seating divisions to create entertainment seating.