Case Studies: Automotive


Multiple projects: including Ford, Land Rover and Volvo. Creating a range of new vehicles targeted at specific consumer groups. This involved totally redefining the purpose and use of the windshield and the body structure, as well as smart seating and driving systems. Also worked on redefining market categories and segment approaches and business models.


Worked on creating more interior space and greater connection between the driver and the outside world leading to the world’s first ever full glass roofs, and systems for easy ingress-egress, etc.

Fiat Group

Created a extensive range of new vehicles and parts of vehicles for Fiat, Lancia and Alfa Romeo, involving areas such as media, health, alternative powertrains, ecology, communications systems, urban interfaces, etc. all aimed at launches between 2012 and 2020.

New Holland

Developed a comprehensive program of tractors and auxiliary machinery and systems embracing areas such as convergent machinery management, improved ergonomics communications and drivability, remote maintenance and driverless machinery, ecologically advanced equipment and farming techniques.

The Futures Lab, Inc.

391 17th Street NW,
Unit 3011
Atlanta, GA 30363, USA

1-678 595 3302
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