When gaming meets sustainability. Our client PlanetPlay a disruptive NPO, harnessing the power of 3.3 billion players within a $190 billion industry to affect change through the best games and biggest superstars in the world. 100% of what we generate goes green, kicked off the Battle for the Habitats campaign, on Earth Day, April 22, 2026. The response from studios, creators and players has been incredibly inspiring, and it’s a powerful reminder of what our industry can achieve when we come together with a shared purpose – in this case raising money for the Rainforest Alliance and Oceana. The campaign runs through to World Environment Day on June 5. Look out for their new release The Guardian of Nature. The Futures Lab, Inc helped create Planet Play’s successful Make Green Moves initiative.