Augmenting the Personalized Show Experience

 

 

 

Our President Derek Woodgate had the honour of speaking at the IAEE MATSO (International Association of Exhibitions and Events Major American Trade Show Organizers) Council gathering in Las Vegas last week. Its topic, which follows on from TFL’s foresight project for IAEE of the last nine months, was focused on multimedia displays, communications technologies, emerging materials, new promotional advertising interfaces, leveraging data, future forms of trade fairs, dafety and security, and attendee engagement approaches.

 

Futurist Helga Veigl, an Associate of TFL learning to use the Ditch Witch 3D VR training system at CONEXPO-CON/AGG 2017

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