Archive for December, 2013
Also a very happy New Year to my speaker’s bureau Inkandescent: http://inkandescentspeakers.com/speakers/86/derek-woodgate
I have had a wonderful year speaking at so many conferences, seminars and universities on a variety of topics, ranging from the future of media and experiential entertainment to major transformations in economic, learning and urban systems as well as new thinking systems, emerging lifestyles and Human 2.0. In particular how redefined identities, archetypes, and the augmented self are creating a “Remix Society” .
For this unique two-day event held in Austin, TX we’ve assembled some of the world’s foremost experts in the field of future education as well as the most innovative and immersive demonstrations and exhibits of emerging educational technologies!
Special topics to include alternative approaches to education,avatars for learning, education is art, art is education, and more!
The event itself is only the beginning of our journey. It will continue through a number of similar events that we are planning for Atlanta, GA, Belo Horizonte, Brazil, and Manchester, UK, as well as through an online post-event portal and virtual and in-person salons.
Who is it for?
- Instructional designers
- Learning content creators
- Mobile development designers
- 3D/Virtual world designers
- Parents/General public
Derek considers thinking techniques beyond systems thinking that are better suited to creating revolutionary futures that best leverage discontinuous change and create new paradigms by connecting unexpected disconnects. Drawing on rhizomatic thinking and other techniques.
Derek gives specific examples of the application of these techniques to client projects undertaken successfully by The Futures Lab, Inc.
Derek builds a fresh approach to futures work using thinking techniques such as:
- Think like a DJ/ The Remix
- Amorphoscapes and random worlds
- Think the unthinkable
- Collision – asymmetries
- Biomimicry – bionomics
- Parallel Realities
- Convergent disconnects
- Magical and Alchemical
An in depth article on the Future of Advertising by Derek Woodgate.
- The four interacting layers making up the strategic architecture for the coming revolution in the world of advertising mean that in the coming decade, the field will likely establish that lifestyle spheres are more important than the format itself.
- The ability for players to adapt and offer alternatives in real-time, based on consumer reaction/response or degree of engagement will be paramount to creating brand and offering desirability and uptake.
- This revolution in the whole advertising will demand the need for substantial changes to business models/financial structures; types of agencies/players; new creative tools and production techniques; and new content providers.
- This revolution will simultaneously provide a whole new world of amazing opportunities.
- The ability to leverage these opportunities will depend on how agile, fluid, and responsive the advertising industry can become to the real-time needs of the changing human (especially the coming 18-24 year olds), the power of emerging technologies, and the potential that will be provided by new creative approaches, formats, delivery systems, and reception environments.
- Personalized, yet often socially mediated interactive advertising, delivered in blended formats across multiple platforms and media simultaneously, will demand a rethink on the whole concept of advertising as it becomes more and more integrated into everyday life and behaviors.
- The impending advertising revolution will deliver a whole range of hitherto unknown augmented sensory experiences and environments that are both exciting and engaging.
- While providing a greater level of meaningfulness to the consumer, advertisers will be able to better identify and understand what role and pleasure advertising contributes to our overall human development.
In the Age of Upheaval, in which we are witness to significant economic, social and fiscal transformation; the complexities of the global economic playground are as influential as the small entrepreneur’s intuitive play when it comes to the holistic development of the local business environment. With emerging markets, in particular the BRICs and Indonesia projected to contribute over 70% of total global economic growth over the next decade and the BRIC economies expected to provide over 50% of global GDP by 2020, we are seeing not just the rise of a new economic order, but moreover creation of an intricate collaborative battleground, which will have a major impact at all levels and layers.
Derek explores and discusses how this expanding arena and its resulting policies will influence economic, business and lifestyle shifts at the regional and local level.
He considers everything from workforce structures and adaptive enterprises, to a flourishing global talent market, disparate labor force demographics, masses of new middle class customers, complex financial integration, rapid innovation and technological development, as well as exciting opportunities for new converged industries, alternative social-economic structures, greater inclusion and the power of community.
Derek draws upon his work on the “Remix Society”, (with its redefinition of archetypes, identities and the augmented self) and its impact on education, innovation and entrepreneurship – three areas considered critical to the continuing the global position of the US economy.
Below is the link to the Podcast of Derek Woodgate speaking on multiple aspects of the future including:
- The Futures Lab—what it is, why he started it, and what the organization is working on today.
- The big companies he’s worked with, and how the research he’s done for them played out in their business and society at large.
- His work on the Future of Play—and how it impacts small businesses.
- His books, including your newest, Future Flow to be published this year.
- And, the emerging issues that small business owners need to be aware of.