Archive for May, 2013
During his visit to KL, Malaysia last year to speak at the XMedia Conference, Derek Woodgate keynoted on the subject of Creating Creative Environments. This was followed by a TV interview on Malaysian TV’s Cultural-Political program, Vantage Point on which Derek the same subject. He focused on the key criteria, structures,approaches, metrics and strategies for designing and developing creative cities, or areas, which can successfully provide and sustain a prosperous environment for creative industries and creative workers. Derek used Austin TX and the creative cluster around Shoreditch, London . projects in which he had been involved, as prime examples.
Convergence vs. Collision: The Future of Personalized Experiential Media
In an increasingly post‐broadcast world, we are constantly celebrating the values of digital convergence. The multiplicity of interconnected technologies and devices, peer-aggregated media, open source, and collaborative design and development have created integrated communication, media, and entertainment opportunities, augmented by the greater unification of compatible standards.
This presentation considers two critical, distinctive strategic possibilities for the future of personalized experiential media. The first—promoting the continuation and expansion of interconnectivity and extension of the “anything, anytime, anyplace, anyhow” trend—we have been experiencing over the past decade. The second strategy amplifies the complexity and hazards of convergence, when too much simply leads to a collision of technologies, cost efficiencies, user ineffectiveness, and more.
The presentation looks at the whole field of potential future experiential media with the human at the center. It discusses the role of emotive feedback, affective systems, and invisible, intuitive interfaces and their impact on new distribution methods, new revenue strategies, and changing modes of audience engagement. It also demonstrates ways in which emphasis on the human will give more power to the user in creating more personalized multisensory delivery mechanisms, as well as developments in fully immersive, self‐generating, and responsive environments, metaverses, telepresence, and augmentation through AR, AI, and sensor networks.
Finally, we shall see how future experiential media will influence consumer behavior and societal change over the next decade.
The presentation covers a multitude of emerging technologies and behaviors that extend the potential of sensory enhancement and immersive environments, such as: adaptive projection maps, holographic overlays, hybrid and imaginary spaces, simulated worlds, and programmed atmospheres, as well as the seamless fusion between entertainment and communication and the seamless movement between real and virtual. The material demonstrates how such events are designed to be adaptive to personal aesthetics, imagination, moods, and emotions in order to facilitate new approaches to exploration, innovation, and learning.
Woodgate was brought up on physicist and philosopher David Bohm’s “Thought as a System,” in which he states: “What I mean by ‘thought’ is the whole thing—thought, felt, the body, the whole society sharing thoughts—it’s all one process. It is essential for me not to break that up, because it’s all one process; somebody else’s thoughts become my thoughts, and vice versa.”
This was followed by a strong dose of hierarchical and systems thinking as Woodgate developed as a successful corporate strategist. When in 1996, he founded The Futures Lab, Inc., he soon realized that he needed to develop new thinking techniques and a differentiated system to create the future, given that it meant working with discontinuous change and creating connects from a multitude of disparate disconnects.
At the time, he had been highly involved in post‐modernist philosophy, in particular the works of Gilles Deleuze, Guattari, Derrida, and the post-structuralist approach of Slavoj Žižek, as well the digital cultural work of Arthur Kroker and the cyberpunk narrative of Gibson and Sterling.
Fur particular quotes drove him to devise a fresh thinking system, specifically relevant and purposeful for creating the future, namely:
Nietzsche: “You must have chaos within you to give birth to a dancing star.”
Heinlein: “One man’s “magic” is another man’s engineering.”
Oldenburg: “The art of conversation between the sidewalk and a blind man’s metal stick.”
Ono: “You need a glass key to open the sky.”
Consequently, he decided to create a thinking system that applied elements of Deleuze and Guatarri’s rhizomatic thinking in “A Thousand Plateaus” and remix it with elements of network and nomadic thinking techniques in order to generate the unexpected, even the unthinkable. Such an approach is designed to leverage projected future dystopias and disruptors, in order to create positive future worldviews, which Woodgate terms “plutopias”. Recent developments in the cognitive sciences, imaginal visioning, and emotionally intelligent, optical, and quantum computing are adding additional layers to the process.
The presentation describes the tenets of this new thinking approach and its successful application in creating revolutionary ideation in terms of business models, product innovation, market approaches, and design.
The Futures Lab, Inc. is proud to announce that it is a sponsor for the 10th Annual APF (Association of Professional Futurists) Gathering in Orlando, FL. 2nd – 4th May 2013. The even titled Play: Simulation, Games, The Future will include visits to the Institute for Simulation and Training as well as to The Department of Defense’s Advanced Distributed Learning Initiative Lab. The Conference will conclude with The Simtacular, an immersive experience, in which the participants will bring to life the theories and ideas explored throughout the Gathering.
We are also sponsors of the Austin Mini Maker Faire on May 5th at the Palmer Events Center in Austin, TX. You’ll catch us at booth 39 where we will be talking up our new divisions, educational arm Learning Innovations in Future Education (LIFE) and “sense event” production arm, Future Entertainment and Events Lab. FEEL and LIFE CEO Maggie Duval will be on hand to answer questions The booth will feature a video called “The Future is Ours to Create” conceived and directed by Derek Woodgate, who is also a speaker at the event – his talk is The Future of Education: Collaborative Maker Spaces as Transformative, Experiential Classrooms.